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After a brief break for a stag do (or Bachelor party..) the blog is back, and this weekend the Marvel gods are unleashing their latest adaptation, Thor. As most may well know, Thor is but a piece to the Avengers puzzle, so will be hoping to introduce and flesh out a well rounded character prior to next years big ensemble movie. Also this weekend, two wedding theme movies for May, Something Borrowed and Jumping The Broom will hope to capitalise on audiences that are looking for something a little less Thor-some.
#New Releases
Thor is this weekends big earner, looking to further expand Marvels world of heroes, and continue the path that leads toward next years Avengers movie. So far buzz has been relatively high, and decent reviews are certainly helping it toward a good weekend. However with Fast Five still bringing in many viewers, it remains to be seen whether Thor will be worth the three screen dip. Coming in at 3955 theatres, could well take up to $65 million.
Next up, Kate Hudson continues the domination and annihilation of the romantic comedy genre, with a tale about a woman in love with her best friends fiance. (Havent we already done this before??) The target audience rests heavily on women and those wedding minded, who are looking to get away from comic book heroes. Showing at 2904 theatres, Something Borrowed may end up with a take of $13 million.
Finally, rounding out the wedding weekend is Jumping The Broom, targeting couples (or rather women dragging in the men kicking and screaming) and those not interested in Kate Hudson. Buzz is fairly limited here but no doubt this will find an audience over the weekend. Coming in at 2304 theatres, Jumping The Broom could take up to $13 million.
Heres how the weekend is shaping up so far (subject to change)
1. Thor (Marvel/Disney/Paramount) NEW [3,955 Theaters]
Friday $25.5M, Estimated Weekend $65M
2. Fast Five (Universal) Week 2 [3,644 Theaters]
Friday $10.5M (-69%), Estimated Weekend $34.1M
3. Something Borrowed (Alcon/Warner Bros) NEW [2,904 Theaters]
Friday $4.8M, Estimated Weekend $13.4M
4. Jumping The Broom (TriStar/Sony) NEW [2,034 Theaters]
Friday $4.1M, Estimated Weekend $13M
5. Rio (Blue Sky Studio/Fox) Week 4 [3,708 Theaters]
Friday $1.9M, Estimated Weekend $10.5M
#Caption Contest
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