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This Easter weekend we have three new releases coming in, Madeas Big Happy Family, African Cats and Water For Elephants. Cinema attendance should be quite high due to the holidays, although expect last weeks animated releases to perform well with the kids out in force.
#New Releases
Tyler Perry will attempt to bring in the numbers once again with Madeas Big Happy Family, trying to capitalise on previous Madea outings and a growing fan base. Numbers will be fairly solid for this release as always with a Tyler Perry, and to quote another Box Office prediction website; As usual, whites will contribute very little but the grosses for the PG-13 film will be powerful anyway. LOL. Madea comes in at 2288 theatres and could take up to $26 million.
Next up, Twilight heartthrob Robert Pattinson will try to pull together his extensive fan base to make up the numbers for Water For Elephants. Based on a bestselling novel, this will play heavily toward a female fan base (not forgetting twilight-moms) and will come in at 2817 theatres, and potentially take up to $18 million.
Finally, African Cats rounds out the new releases, a Disney nature documentary for Earth Day. This release will generally appeal to the environmentally conscious movie-goer. Although takings wont be significant here, it should still see a return for the Easter break. Coming in at 1220 theatres, and potentially taking up to $7 million.
Heres how the weekend is shaping up so far (subject to change)
1. Rio 3D (Blue Sky Studio/Fox) Week 2 [3,842 Theaters]
Friday $11.6M (+12%), Estimated Easter Weekend $28M
2. Madeas Big Happy Family (Tyler Perry/Lionsgate) NEW [2,288 Theaters]
Friday $11M, Estimated Easter Weekend $26.5M
3. Water For Elephants (Fox 2000/Fox) NEW [2,817 Theaters]
Friday $7M, Estimated Easter Weekend $18M
4. Hop (Illumination Entertainment/Universal) Week 4 [3,616 Theaters]
Friday $4.2M, Estimated Easter Weekend $10M, Estimated Cume $105M
5. African Cats (Disneynature/Walt Disney Studios) NEW [1,220 Theaters]
Friday $3.2M, Estimated Easter Weekend $7.8M
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