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This week, although only two releases are scheduled, we should see a fairly sizeable impact at the box office. Scream 4 and Rio are set to battle it out for the top spot, and together should return one of the better opening weekends so far this year.
#New Releases
First up, Scream 4 returns after an 11 year hiatus. Bringing with it the original cast members (or at least those that survived) as well as original director Wes Craven. Reviews so far have been fairly cold, however faithful fans to the legacy will no doubt boost the numbers here. Coming in at 3305 theatres. Initial estimates put Scream 4 at $19 million.
Aimed at a very different target audience, Rio has been marketing heavily over the last few weeks, and will no doubt gain the majority of the younger audience. Add to that the 3D prices, and we have a fairly high opener for Rio. Rio comes in at a whopping 3826 theatres, with estimates in the region of $36 million.
Heres how the weekend is shaping up so far (subject to change)
1) Rio 3D (Fox) NEW [3,826 Theaters]
Friday $10.2M, Estimated Weekend $36M
2) Scream 4 (Miramax/Dimension/Weinstein Co) NEW [3,305 Theaters]
Friday: $8M, Estimated Weekend $19M
3) Hop (Universal) Week 3 [3,608 Theaters]
Friday $2.2M, Estimated Weekend $9.1M, Estimated Cume $80.6M
4) Soul Surfer (FilmDistrict/Sony) Week 2 [2,214 Theaters]
Friday $2.1M (-42%), Estimated Weekend $7M, Estimated Cume $19.5M
5) Insidious (FilmDistrict) Week 3 [2,233 Theaters]
Friday $2.3M, Estimated Weekend $6.8M, Estimated Cume $35.8M
Expect a fair old battle for 5th place, Insidious, Hanna and Arthur are all in the running.
#Caption Contest
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